Bjork On Releasing Albums, Free Music, Windowing and Keeping “Vulinicura” Off Spotify

As both an artist and a savvy business person, Bjork has always done things differently. The release of her new album "Vulinicura" is no exception. You won't find it on Spotify for now, but that could change…

From a new Fast Company interview with Bjork:

On Spotify & Free Music Streaming

"A few months ago I emailed my manager and said, 'Guess what? This streaming thing just does not feel right. I don’t know why, but it just seems insane'… To work on something for two or three years and then just, Oh, here it is for free. It’s not about the money; it’s about respect, you know? Respect for the craft and the amount of work you put into it."

On Windowing Her Releases

"But maybe Netflix is a good model. You go first to the cinema and after a while it will come on Netflix. Maybe that’s the way to go with streaming. It’s first physical and then maybe you can stream it later."

On The Album Format

"I think there’s a reason why [albums are] 45 minutes. I don’t think it’s a coincidence that movies are the length they are. It’s a certain storytelling-by-the-fire, cavemen, DNA instinct that feels really natural. But there’s all kinds of music. A lot of the songs I listen to, I don’t want to hear them as albums. They’re pop songs or whatever. And then there are other ones where I want to sit down and listen to a story."