Bop.fm To Shuttter After Aquirehire By Lifelock

Another innovative music startup is going offline. Bop.fm, a service agnostic music streamer, is shutting down as of Oct 31st. The startup has been aquirehired LifeLock, a provider of identity protection services for consumers and consumer risk management services for enterprises.

The Bop.fm team will now "apply our consumer product DNA to help enhance the services that LifeLock delivers." The YCombinator backed startup had previously raised $2 million in two see rounds.

Bop.fm had aggregated music services invluding Spotify, Rdio, iTunes, YouTube, SoundCloud and Deezer into a single interface. Users could search for a song, play it using any service, and share it with any friend even if they used a different service. bop.fm had powered service-agnostic music playback for Rap Genius, as well as other music bloggers and others.

"Building out a central destination for consumers can be very expensive and require hundreds of millions of dollars in funding, in an industry fraught with monetization concerns,: wrote the founders. "As we considered the future direction of the company, we debated the tradeoffs between doubling down on a risky endeavor versus aligning ourselves with more promising opportunities that had presented themselves."

Read more and learn how to export Bop.fm playlists here.