found.ee has introduced a new feature called ‘Automated Follow-up Remarketing Audiences’ that allows marketers and musicians to capture and target audiences who have viewed their advertisements automatically.
Found.ee offers a suite of marketing tools useful for music marketing, including pre-saves, smart links, landing pages, and targeted ad buying.
When setting up a new ad campaign, marketers can now create a targetable audience who see the ad and then run a secondary campaign targeting users who have already been shown the ad once with the goal of improving conversions and awareness.
Found.ee says that campaigns for both large and emerging artists have seen 4x – 20x increases in ad engagement.
More details on Automated Follow-up Remarketing from found.ee here.
Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.
