At the international mobile confab 3GSM in Spain yesterday Warner Music Gro
up announced several new deals with leading mobile operators to deliver WMG music across the Middle East, North Africa and Europe. This follow recent WMG mobile deals in Japan, South
Korea, Russia, China and Latin America.
At the same gathering WMG head Edgar Bronfman Jr. decried the barriers created by the cost and complexity of current mobile music delivery systems "It’s expensive, it’s complicated and
it’s slow," he said. "It’s amazing that we’ve generated as much revenue as we have given how
cumbersome the experience can be…So many platforms aren’t capable of even the most basic content configurations, like a track bundled with a video". The executive praised Apple’s iPhone for raising the bar even prior to release.
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