Indie distributor Caroline has snagged Simply Red’s next album “Stay” in the US in both physical and digital formats. The album is slated for release on April 24th.
In an "virtual label" arrangement that is becoming increasingly popular, Caroline joins a team that includes Rocket Science, who will be handling retail marketing, indie radio promoters Ashton Consults at AC, All That Jazz Promotions at Smooth Jazz and Jesus Garber Corporation at Urban AC. Kip Kouri/Tell All Your Friends PR is handling publicity and Universal Buzz is handling street marketing. So What Management is managing the project in the U.S.
On the album release date, Caroline will distribute a full slate of digital products, including ringtones, ringbacks and videos. The single will be available digitally on April 3. Simply Red has sold roughly 2.2 million albums in the US since Soundscan started tracking retail sales in 1998, and the band has sold more than 48 million albums worldwide.
