
VIDEO: Popular lifestyle designer and author of the best selling Four Hour Work Week, Tim Ferriss and CD Baby founder Derek Sivers sat down at the San Francisco Music & Tech Summit earlier this year and shared lifestyle 2.0 philosophies and concepts that could apply to any any forward thinking music entrepreneur.
A few highlights:
- Testing asssumptions vs. cheating

- PR and reaching out to unreachables
- Micro-testing: From 4-Hour WW to Trent Reznor
- Personal outsourcing for creatives
- Filling the void
- Creating meaning outside of the in box and office
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