Cingular and Sony Join For Hip Hop Talent Search

Cingular Wireless said on Thursday that it partnered with Sony Ericsson and Sony Urban Music on a hip-hop artist talent search that will include the chance for finalists to perform alongside hip-hop artist Xzibit on his upcoming national tour. Selected finalists who submit an original song will have their track converted into a ringtone that Cingular will distribute, asking subscribers will vote for their favorites via text-message.