Comprehensive Grammy 2017 Impact Report Released By Buzz Angle

BuzzAngle Music took a deep dive into the post Grammy sales data providing both a macro and a micro view of the impact that the globally televised and subsequent social media has on both sales and an artist's career.

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GRAMMY Winning Albums– Album sales for 25 by Adele jumped 232% Sunday night as a result of winning album of the year… 25 had 4,044 sales on Sunday.– Sturgill Simpson’s album A Sailor’s Guide to Earth had 3,471 sales on Sunday and experienced the biggest uplift in sales among all Grammy winning albums (that had sales < 500 sales) with an uplift of 789%.– Beyoncé’s Lemonade had the most sales on Sunday out of all the winning albums with 4,373 sales; that was an increase of 297% compared to the previous 6 day average.Other Album Impact– Even though Bruno Mars album 24K Magic did not win a Grammy, his album jumped 206% with 6,728 sales on Sunday. 24K Magic was the 2nd biggest selling album in U.S. on Sunday with 6,728 sales.– While Maren Morris’ album did not win for Country album of the year, it did experience an uplift of 300% in sales on Sunday with 2,727 sales.Song Performance Impact– All the Songs performed on the Grammy’s experienced an average increase of 2,363% in song sales on the night of the Grammys compared to the six days leading up to the awards show.– Maren Morris’ song Once (which she performed with Alicia Keys) had the overall largest growth in sales of all songs performed; up over 13,477% in sales on Sunday compared to the previous six days. There were just about 5,600 sales for Once on Sunday night compared to a daily average of 41 sales for the previous 6 days.– William Bell’s Born Under A Bad Sign had the largest percentage growth in sales 23,691%; a unit sales increase of 1,698. The average daily songs sales for Born Under A Bad Sign leading up to the awards show was seven sales.– Ed Sheeran’s Shape Of You and Bruno Mar’s That’s What I Like were the top two songs that had the largest sales gains on Sunday of all songs performed. Shape Of You had 46,266 sales on Sunday (up 164%) which was an increase of nearly 29,000 sales compared to the previous six days. That’s What I Like had 23,000 sales on Sunday (up 527%) which was an increase of nearly 20,000 sales compared to the previous six days– Ed Sheeran and Bruno Mars were the performers that had the largest overall song sales increases among all performers.Ed Sheeran had 59,405 song sales on Sunday; with an increase of 37,080 sales compared to the previous 6 day average (or 166% growth).Bruno Mars had 48,756 song sales on Sunday; an increase of 36,382 sales compared to the previous 6 day average (or 294% growth).– Maren Morris had the largest Grammy growth for song sales among all performers (815%) who had a sales increase of greater than 10,000 sales.– There were four artists that experienced over 1,000% growth in song sales; Sturgill Simpson (1,063%), The Time (1,871%), Gary Clark Jr. (2,146%) and William Bell (5,803%).– The three artists that had tributes; Prince, Bee Gees and George Michael each had triple digit song sales growth:Prince song sales grew 338% on Sunday as a result of the tribute by Bruno Mars and The Time.George Michael song sales grew 553% on Sunday as a result of the tribute by Adele.Bee Gees song sales grew 640% on Sunday as a result of the tribute by Demi Lovato, Tori Kelly and Little Big Town.

Artist Performance Sales Impact:

Rank	Artist	Song Sales Unit Increase	Song Sales % Increase
1	Ed Sheeran	37,080	166%
2	Bruno Mars	36,382	294%
3	Keith Urban	18,008	331%
4	Maren Morris	17,984	815%
5	The Weeknd	15,431	117%
6	Adele	13,783	196%
7	Beyoncé	12,881	139%
8	Lukas Graham	12,376	585%
9	Katy Perry	8,756	45%
10	Bee Gees	7,850	640%
11	Prince	7,492	338%
12	George Michael	7,131	553%
13	Sturgill Simpson	5,173	1,063%
14	Little Big Town	4,562	66%
15	Kelsea Ballerini	4,519	188%
16	John Legend	4,144	105%
17	Anderson .Paak	3,182	969%
18	Gary Clark Jr.	3,180	2,146%
19	Metallica	2,357	82%
20	A Tribe Called Quest	2,351	768%
21	Carrie Underwood	1,846	66%
22	William Bell	1,741	5,803%
23	The Time	1,687	1,871%
24	Pentatonix	1,276	95%
25	Alicia Keys	884	68%
26	Demi Lovato	834	87%
27	Tori Kelly	757	148%
28	Daft Punk	750	82%
29	Andra Day	699	79%
30	Kirk Franklin	146	49%
31	Cynthia Erivo	70	272%

Grammys Song Performance Impact:

Rank	Title	Artist	Song Sales Unit Increase	Song Sales % Increase
1	Shape of You	Ed Sheeran	28,714	164%
2	That’s What I Like	Bruno Mars	19,339	527%
3	The Fighter	Keith Urban	14,824	1,180%
4	7 Years	Lukas Graham	10,851	1,045%
5	I Feel It Coming	The Weeknd	10,093	213%
6	Chained To The Rhythm	Katy Perry	6,832	41%
7	Once	Maren Morris	5,548	13,477%
8	Hello	Adele	5,166	428%
9	Peter Pan	Kelsea Ballerini	3,237	496%
10	Starboy	The Weeknd	3,062	103%
11	All Around You	Sturgill Simpson	2,163	9,684%
12	Love Drought	Beyoncé	2,155	1249%
13	Fastlove	George Michael	1,950	7,907%
14	How Deep Is Your Love	Bee Gees	1,810	1450%
15	Born Under A Bad Sign	William Bell	1,698	23,691%
16	Sandcastles	Beyoncé	1,658	972%
17	God Only Knows	Beach Boys	1,602	1,903%
18	Let’s Go Crazy	Prince & The Revolution	1,511	799%
19	We The People….	A Tribe Called Quest	1,145	1,385%
20	Stayin’ Alive	Bee Gees	1,121	415%
21	Jungle Love	The Time	1,008	2,520%
22	Tragedy	Bee Gees	906	2,323%
23	The Bird	The Time	526	4,155%
24	Moth Into Flame	Metallica	377	516%
25	Award Tour	A Tribe Called Quest	245	1,412%
26	Movin Backwards	A Tribe Called Quest	110	4,700%
27	ABC	Jackson 5	86	85%

Grammys Album Performance Impact:

Rank	Title	Artist	Song Sales Unit Increase	Song Sales % Increase
1	25	Adele	2,825	232%
2	Lemonade	Beyoncé	3,273	297%
3	A Sailor’s Guide to Earth	Sturgill Simpson	3,081	789%
4	Hymns	Joey + Rory	58	31%
5	Love Remains	Hillary Scott & The Scott Family	22	15%
6	Blackstar	David Bowie	168	133%
7	Undercurrent	Sarah Jarosz	146	127%
8	Tell Me I’m Pretty	Cage The Elephant	75	93%
9	This Is Where I Live	William Bell	428	4,667%
10	Star Wars: The Force Awakens	John Williams	7	13%
11	Skin	Flume	59	151%
12	Losing My Religion	Kirk Franklin	18	40%
13	Take Me to the Alley	Gregory Porter	32	81%
14	Summertime: Willie Nelson Sings Gershwin	Willie Nelson	103	886%
15	The Color Purple	Various Artists	37	260%
16	Sing Me Home	The Silk Road Ensemble with Yo-Yo Ma	26	193%
17	The Last Days of Oakland	Fantastic Negrito	43	398%
18	Country For Old Men	John Scofield	33	275%
19	Culcha Vulcha	Snarky Puppy	28	229%
20	Un Besito Más	Jesse & Joy	19	231%
21	Coming Home	O’Connor Band Mark O’Connor	40	956%
22	White Sun II	White Sun