________________________
Guest post by Simon Tam of Last Stop BookingAre you collecting valuable articles and information about the music business? Do you keep a record of every press mention or post about your band? Maybe there are just interesting articles about art, marketing, social media, current events, books, or other content that can help fuel inspiration for a new song or teach you how to do something. When I see this kind of material, I put it in my “music filing cabinet.”Too often, we see something of interest but then forget about it later. Sometimes, we create a bookmark but the content is no longer available. Don’t miss a moment – create an archive!While I do keep physical files – I print out the most important items because it’s easier to read on paper and it’s nice to have a collection – I also like to create digital folders that are labeled, organized, and easy to access. It’s kind of like my own private Pinterest or bookmark list, except I create a copy and store it into an online folder.With sites like Google Drive, Dropbox, and Evernote, it’s easier than ever. Every time I see something of interest, a press mention, etc. I save it as a .pdf, name the file, and place it into an appropriate folder. Then, it serves as my own music industry library, record of all the press I’ve received, or idea generator when I’m songwriting. I’ve also found this to be helpful with legal issues as well – it’s always good to have a good track record of organized files.You might have your own way of organizing content or prefer different labels, but these are the folders that I currently save things to:- Music industry articles
- Social media tips
- Marketing ideas
- Inspiration
- Quotes
- Song Ideas
- Album artwork
- Marketing Ideas
- Good stories
- Press
- Interviews
- Music Reviews
- Tour press
- Features
- Other
- Booking Agreements and Contracts
- Music Studio Tips
- Gear
- Recording Techniques
- Important Emails
- Stuff the Fans Like
- Contacts