By Andrew Apanov of Dotted Music and Stand Above The Noise.
Renaud Visage, the CTO and co-founder of Eventbrite, tells the story of the popular ticketing service, explains who it's created for, and how well it suits the needs of independent artists.
Visage compares building a band to building a brand, gives advice on engaging fans and increasing online ticket sales, e.g. through creating exclusive content and utilising technology in music promotion. He also lists some of the industry trends to pay attention to.
Renaud Visage on Eventbrite for Music Events
00:33 – Renaud Visage and Eventbrite introduction
02:39 – How popular the platform is among indie artists
03:36 – The partners of Eventbrite
04:32 – Tips on increasing online ticket sales
05:42 – Key trends to watch after
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