The rumors are swirling that Apple will or maybe won’t unveil an iPod/phone hybrid at next week’s MacWorld convention. Whenever the device is unveiled – and it will be soon – the effect on both Apple’s dominance of music downloads and the entire cellular marketplace could be enormous.
A new study shows that:
"16% of Americans aged 12+ (about 40 million) say that an "iPod" phone
is a "great idea" for them personally based on a description of its
likely features. In comparison, 24% of Americans aged 12+ (or 28% of
cell users) own a Motorola phone and Nokia is used by 17%."
"An iPod phone would have the potential to increase Apple’s customer
footprint substantially. Currently just over 20% of Americans 12+
(about 50 million) own an Apple product – within 18 months of the
introduction of a new iPod phone, Apple’s footprint can increase to
over 30% according to forecasts based on the study." (more)
