Music streamer Deezer had launched in Singapore, Malaysia and Thailand bringing its total to 91 territories worldwide. Deezer will exist both as a standalone service in all three markets and through partner dtac in Thailand. With promised launches in Indonesia and the Philippines in the coming weeks, Asia offers a huge opportunity for the European-based streaming music service.
Deezer’s business model has been to partner with telecommunications networks such as Orange, T-Mobile and Belgacom elsewhere. But despite it's rapid global expansion, the U.S. is not part of the company's plans.
High rates of smartphone penetration in markets like Malaysia [88% – Gfk April 2012] provides Deezer the needed platform there. In Singapore, policymakers have promised that 90% of households ill have high speed internet access. The popularity of paid ringback tone sales in Thailand suggests that a reasonably priced 1 million track streaming music services could succeed there.
