Broadcast radio seems to finally getting the message that we increasingly live in an on-demand world where consumers can choose what they listen to or watch and when.
Clear Channel Detroit station 106.7 FM has taken a novel approach with 1067needhelp.com by asking the audience to submit 5 songs in a playlist that represent the kind of station they want 106.7 FM to become. The station claims that a new format will be guided by this listener feedback.
It’s a smart way to build advance buzz and initial curiosity, but it will only net lasting listeners if Clear Channel actually does follow the listener’s lead and is driven by their feedback on an ongoing basis.
