(Update 2) As part of a partnership that involves the band DEVO, former Orchard CEO Greg Scholl (now at NBC) and Warner Brothers Records, focus groups were recently orchestrated in Los Angeles to chose the color of the new DEVO brand.
Hypebot has launched a full investigation to determine the true reason for this bizarre coupling. Stay tuned….
Hypebot readers are encouraged to submit theories, photos taken with their iPhones (no old school Blackberry photos please), and exclusive tips based on information found on their RSS feeds. All secrets should be posted in the comments section below. Your privacy is guaranteed, since no one reads then any way.
Here, in an exclusive video uncovered by Hypebot on YouTube, are some shocking results from the color focus groups:
More Video: Greg Scholl, COO of DEVO Inc. reads his first official communique to the public:
