With Help From Ex-Orchard CEO Greg Scoll
As part of the advance marketing for the new Devo release, the band created a faux corporation, Devo Inc., and did a faux study to determine the songs for the new album. This faux press conference announced results. Hypebot readers may recognize the CEO of Devo Inc.as Greg Scholl who in a former life was CEO of The Orchard and now runs NBC Universal local media platforms. Judging from this morning's YouTube view count of just 341, Devo may want to rethink Scholl's marquee value… or perhaps obscurity is just another part of the band's faux plan for world domination.
