As you work to find new fans, its important not to take existing fans for granted. Using KISS and Jay Gilbert and Mike Brandvold’s own fandom as examples, a new Music Biz Weekly Podcast dives into how important it is that you don’t ignore diehard fans as you look for new ones.
KISS recently announced a partnership with video game World of Tanks, an effort to expose the band to a new audience. But are they ignoring their longtime fans and forgetting to keep them engaged and happy?
Are they risking losing fans who eventually say, I don’t care anymore? That might be one of the worst things you do to a supportive fan…
Don’t ignore diehard fans as you look for new fans
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