"Marketing today is a straddle between the online world and the offline
world. Only those who do the straddle right will survive. Err too far
online, you fail."
"…it was the straddle that really allows REM to leverage the tech. That is, it’s their interplay between their offline world (touring) and their online world that allows them to be successful."
"…the reason Facebook is just crushing MySpace…is because Facebook helps them do the straddle; while MySpace is a closed online only experience." – George Howard @ 9 Giant Steps
