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Drama and Controversy are cheap Marketing Strategies but do they work?

It feels like we are seeing more “band drama” lately. Band members are calling each other out and making more “hot topic” comments. Drama and controversy are cheap tactics for. Continue reading [https://www.hypebot.com/hypebot/2023/05/drama-and-controversy-are-cheap-marketing-strategies-but-do-they-

Angry woman with wild hair screaming, vibrant background of multicolored rays, digital art, expressive emotional face, energe
Anger emotional reaction, vibrant abstract art showing a woman with a fierce expression and messy hair, colorful radiating lines emphasizing intense feelings of anger and rage, modern digital illustration style, energetic and eye-catching design.

It feels like we are seeing more “band drama” lately. Band members are calling each other out and making more “hot topic” comments.

Drama and controversy are cheap tactics for getting PR, and you need to be careful because it probably doesn’t do much to further your career and might alienate large numbers of fans.

As music marketing veterans Michal Brandvold and Jay Gilbert discuss on this new Music Biz Weekly podcast, no fan became a fan because of drama.

Check out more episodes of Music Biz Weekly and select music business podcasts here.

MichaelBrandvoldMarketing · The Music Biz Weekly