The Long Tail theory has come under heavy fire recently. But eMusic says the critics are wrong and that 75% its indie-only 5 million track catalog sold at least once during 2008.
"eMusic is the Long Tail," said Madeleine Milne, eMusic Managing Director, Europe. The theory that the internet enables businesses to sell a large selection of goods in small quantities to a large population of customers at minimum cost was popularized as the "Long Tail" by Chris Anderson of Wired magazine in 2004.
