Eventbrite, Bandsintown Partner To Connect Concert Promoters With Music Fans

In the crowded ticketing sector, Eventbrite has innovated their way into a $5 billion niche in self-service ticketing, today adding a Bandsintown partnership.

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Indie ticketing platform Eventbrite and concert discovery app Bandsintown have announced a partnership that integrates the two platforms in ways that should help sell more tickets.

The partnership has two phases:

Phase I goes live today, and integrates Bandsintown‘s ad solution platform, “Bandsintown Promoter,” into Eventbrite, as part of the event creation flow. Promoters can use it to reach fans of artists, as well as, affinity or similar artists in specified locations with Bandsintown concert email alerts.

Phase II, launching early next year, will enable both discovery and end-to-end purchase of Eventbrite shows within the Bandsintown app and website. This will also be the first time the show ticket will appear within the Bandsintown app as a barcode for simple scan entry.

Bandsintown has 30 million registered users, and Eventbrite powered $5 billion in ticket sales for 2 million events last year. The partnership builds on Eventbrite’s distributed commerce strategy, which launched earlier this year with the ability to buy tickets to events on Facebook.“Over 50% of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown,” said Fabrice Sergent, Managing Partner, Bandsintown. “This makes Bandsintown a fertile discovery ground for Eventbrite’s event creators.”“Concerts and live music experiences have always been an incredibly important part of Eventbrite, and this new partnership with Bandsintown provides our organizers with a super-targeted, direct connection to the most passionate of music fans,” said Julia Hartz, CEO and Co-Founder, Eventbrite.