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Music Business

Ex-Apple Exec To Lead Soundcloud Subscription Push

SoundCloud has hired Anthony Gabriele as SVP, Subscriptions & Marketing. Gabriele was head of subscription marketing at Apple where he helped grow Apple Music to over 50 million paid subscribers.

,   and  Bruce Houghton
SoundCloud_logo (1)SoundCloud has hired Anthony Gabriele as SVP, Subscriptions & Marketing. Gabriele was head of subscription marketing at Apple where he helped grow Apple Music to over 50 million paid subscribers.In the newly created role, Gabriele will lead the growth and expansion of SoundCloud’s Listener and Creator businesses, in addition to overseeing its Growth Marketing and Brand Marketing, and Community Support teams. He will be based in SoundCloud’s New York office and report to Chief Operating Officer, Michael Weissman.
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Anthony Gabriele
“SoundCloud stands apart. It's where creators build their audiences, and where fans find what's next in music,” said Anthony Gabriele, Senior Vice President, Subscriptions & Marketing, SoundCloud. “I’m excited to join the team. As an artist myself, I'm passionate about bringing tools to creators, and great experiences to listeners.”“SoundCloud is the world’s largest open audio platform and its unique, two-sided ecosystem is home to a vibrant community of listeners and creators,” said Michael Weissman, Chief Operating Officer, SoundCloud. “We are focused on building premium subscription products for both creators and listeners. Anthony’s background in leading growth efforts for some of the largest consumer technology companies is a perfect fit for SoundCloud.”  

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