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Fan Friction: How The Internet is Failing Artists [Adam Bernard]

The Internet has allowed people to discover new artists and music, but it’s still hard to convert these people into fans. On Music Think Tank, Adam Bernard talks about how. Continue reading [https://www.hypebot.com/hypebot/2012/03/fan-friction-how-the-internet-is-failing-artists-by-adam-bernard.html

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The  Internet has allowed people to discover new artists and music, but it’s  still hard to convert these people into fans. On Music Think Tank, Adam  Bernard talks about how the Internet is failing artists because many  people can “like” your Facebook page, but are not truly fans. Do you  agree with this assessment of the Internet and fans?

“The internet has a million ways to communicate, and a million ways to sell things, but it’s failing when it comes to creating fans. The reason for this is that there are very few fan experiences on the internet.” (Read On)