Industry veteran Larry Weintraub's Fanscape has been a leading online music marketing agency since the earliest days of music and the internet 2.0. The company has marked their 11th anniversary with a case study, "The Value Of Online Fandom".
A few highlights:
- The #1 reason people buy or try something is because someone they trust told them to.
- Before starting any maketing campaign first ask, "If I were the customer, why would I care?"
- If you have a product or service, the chance is that someone already loves it and is talking about it. Find these people and empower them.
- More
