(UPDATED) Facebook social loyalty app Fanzy announced the completion of a $550,000 seed financing round with investments from Kima Ventures (Rapportive, Sparrow), Start Capital (State.com, Senzari) and OREFA, the investment fund of Jacques-Antoine Granjon, founder of Vente-Privee. The new funds together with Fanzy's previous angel financing brings the company's total financing to over $1.5 million.
More & A Demo Video
Fanzy, which comes in both paid and free versions, gamifies Facebook by rewarding fans for their social activity around artists, brands, films, celebrities, athletes and more. As Fanzy members generate buzz for a brand, they unlock rewards and social achievement badges.
Fanzy, which claims 25,000 brand users, will use the new funds to continue building its solutions specifically for larger companies, and to scale-up its sales team focused on the Fortune 1000 in the US and large companies abroad. More than 20 Fortune 1000 companies have already used the Fanzy platform.
Here's a video of how Fanzy works:
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