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Guest Post from PledgeMusicThe right festival appearance can work wonders for an artist or band to create buzz, generate press and expose their music to a broader fan base. But for some artists, the challenge is how to even score that festival appearance in the first place. With so many bands vying for limited slots, it’s an uphill battle to get noticed. In our efforts to help emerging artists, we recently asked several festival directors and staff members about any advice they would give for musicians trying to get their foot into a festival’s door.JAY SWEET, NEWPORT FOLK FESTIVALLet your people know you want to play it. Also, and it seems easy but it’s not: build a community. Building community is not when you say, ‘I do well in Rochester, New York.’ I don’t mean that community. You need to build a community that will support you. Most of the artists that we’ve ever booked that weren’t already known came from the recommendations of other artists. That’s one weird thing about us, the relationship that the festival has with their alumni and family.Like anything, it’s not rocket science. What movies do you see? When your friends say, ‘Go see that movie or read that book.’ I don’t mean just like word of mouth, There is a safety net with Newport that when you come to Newport, it’s almost like Newport gives you that leg up or whatever, and I think there is an obligation to try to pass it along. I think that happens with us, and we are really well known within the artist community.RENAE BROWN, ASSOCIATION OF INDEPENDENT FESTIVALSBefore bands apply for anything, they really need to have their live show mastered and their online presence tight. There’s nothing worse than trying to listen to a band’s music and having to link hop all over the internet to get anything. If your Facebook page is the link you give out, then it also needs to be where people can hear your music within a few seconds of landing on the page. It should also contain at least one decent press image and a short bio. These are all things that a festival would ask for after booking a band anyway so it pays to be a step ahead.If a band has a steady following in a certain city, it might also be worth inviting festival promoters who are based close by to a show, but don’t pester them. They get hundreds of emails, so if you submit your application and don’t hear anything back, don’t keep sending emails or trying to call the office. They listen to all submissions but wouldn’t have time to give feedback to all applicants, and you don’t want to get off on the wrong foot.Don’t apply for absolutely everything, bands/artists should target the events that they are most suited to and try and develop a relationship with those promoters, if the festival audience is also your target audience.Related articles
