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In this recent step-by-step guide on MusicThinkTank for how to con the industry, Larry Butler details how to take your band on an imaginary journey to SXSW and avoid the hassle while gaining the cred."Catch up on your sleep. Occasionally you should send out a tweet or FB post about what a wonderful time you’re having and how great you sound, blah, blah, blah. Tip: shut off your GPS location tracking, just in case."