When you think of sponsorships, do you think of the benefits of both sides or do you only think: “What’s in it for me?” If you are only thinking of yourself, you may want to rethink your strategy. On Music Think Tank, Simon Tam wants musicians to focus on developing several points before approaching someone for a sponsorship.
“Unless you think of an equitable way for everyone involved to benefit from the relationship, you will not create lasting partnerships and you will not attract sponsors.”
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