A new Harvard Business School based study of 300,000 random Twitter users in May of 2009 provided some interesting results.
- Among Twitter users, the median number of lifetime tweets per user is one.
- the top 10% of prolific Twitter users accounted for over 90% of tweets.
80% are followed by or follow at least one user. By comparison, only 60-65% of other online social networks' members had at least one friend (when these networks were at a similar level of development). This suggests that actual users (as opposed to the media at large) understand how Twitter works.
Although men and women follow a similar number of Twitter users, men have 15% more followers.
An average man is almost twice more likely to follow another man than a woman.
On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know.
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