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Guest post by Martina Sanchez
The world of music is a fickle one and forging a career in it can be tough going. From the initial work of getting people to listen to you, to the ongoing challenge of selling enough copies to keep you afloat financially, it’s not an easy path to tread.However, there are some insider tricks that will help you to start on that path. We take a look at some of the hacks used by successful musicians.Know Your AudienceFinding like-minded people is essential in the music industry. Look for people who will love your music, just like you do. Identifying your key demographic will help you to create music to their tastes and to market your product more accurately.There must be something about you that your audience can relate to besides your music. Consider yourself a brand and push to get that brand on the lips of everyone in your chosen audience.Promote Your Music OnlineOnce you’ve identified your audience, the next step is to figure out which online social media platforms they hang out on. It’s these channels you must promote yourself on. There’s very little point spending time and money on other channels that won’t attract any new listeners.One of the bigger name platforms to concentrate on is Spotify. If you’re going to spend money on any advertising, then this is the download site you want to use. Its growing audience is always looking for the latest trending band and that could be yours.Don’t Forget About Offline TooBut good old-fashioned legwork will always pay off too. Drop round copies of your music at local radio stations, studios and producers.Make sure you follow-up any initial contact with a phone call or visit in person. Persistence will pay off eventually. Talk to your local newspaper or national music magazines about reviewing your work. Remember to only bother with magazines that reflect your musical genre.Make sure that they get to know the face behind the music; you are as much a part of your brand as your sounds.
