As a result of the pandemic, digital marketing is now dominating the industry more than ever, making it harder and harder to artist to differentiate themselves from the crowd and stand out. Here, we look at how you can harness the power of emotion to make a connection with fans.
In this latest post on MusicThinkTank, contributor Leonard Patterson delves into how to promote your music with emotions, and why such a strategy is so effective.
“Here’s the thing, we’re all different in very unique ways, but unless we’re careful, all of our “stuff” will start to sound the same as the next artist or band.
Just keep this in mind though: Most bands and artists you know are trying to grab the attention of fans online at this very moment. Some of them have larger fan bases and maybe even more money to spend on ads. But don’t let that stop you, because what you have (now) is a roadmap to better communicating with them.”
