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In this recent post to MusicThinkTank, Bree Noble explores the subtle art of pedaling music and merch at shows in a way that isn't overt or irritating."Your audience wants what you have. With this idea firmly implanted in your brain, it will be much easier for you to talk about what you have to offer. Buying something from your merch table gives fans a tangible way to thank you for the experience you just gave them. Don’t rob them of the positive experience of reciprocity."