Music industry experts recently came together for UK PRO’s PRS Members’ Day including a session on tips from top creators on how to succeed in sync.
Experts including Roni Size, Portishead and Massive Attack offered tips on how to generate income from music creation, including gaining exposure, pitching new music, and how to approach sync opportunities in TV, film and video games.
How To Succeed in Sync: 4 tips for top Music Creators
- Accurate metadata is essential. Make sure works are correctly registered with PRS and know your writer and publishing splits. Songwriters and composers can learn more about the importance of metadata via the Get Paid Guide.
- Be discoverable. Music supervisors are regularly on the hunt for new music. Regularly update biographies and contact information across online channels.
- Make sure music is ‘sync-ready’. Music which has been recorded, mixed and mastered to a high standard (in a home or professional studio) is more likely to get synched. It’s great practice to have instrumentals, ‘clean’ versions and stems.
- Create a pitch. Do research on what a music supervisor is currently working on, and only pitch if it is genuinely relevant to that project. Briefly introduce yourself, include a short version of a bio, links to music, genre(s) and keywords for each track.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
