A couple of weeks ago we got a lot of feedback on our reporting of a keynote we'd attended at Pollstar's Concert Industry Consortium by Live Nation's CEO Michael Rapino. Using survey data Rapino revealed (among other things) that 71% of the population does not attend even one concert each year, 23% goes to only one cocert, 4% go to two shows yearly and a meager 2% attend three or more shows. He went on to chronicle reasons for the lack of interest in live music as well as what might be done about it including a better fan experience and much more targeted marketing via the net.
Now thanks to to a tip off from the folks at Jambase and FanMailMarketing.com plus the producer Pollstar here is a link to a recording of the entire lecture. If you care about the live music industry it's worth listening to.