Even as music profits slump, more and more brands are getting creative about utilizing and even monetizing the power of music to bring new life to their products. Today World Wrestling Entertainment jumped into the field in a big way with the formation of the WWE Music Group. The WWE (formerly WWF) brand has long had credibility problems and the goal of the new effort is to link the WWE brand with popular music via film, TV radio, the internet, ring tones, video games, and other emerging digital technologies. They will work with in-house talent as well as established recording artists and to create new music for WWE television and pay-per-view programming, WWE Superstar albums, entrance theme collections, and a variety of initiatives. The WWE already has exiting relationships with Kid Rock, Korn, Staind, Fat Joe, P.O.D., Shinedown, Lifehouse, Creed, Alter Bridge, and others. Read the full press release here.