Fresh of a wave of key executive and board resignations and a delayed launch SpiralFrog is attempting leaping back back to life with a major new board appointment – former WB TV CEO Jordan Levin – and a
promise to launch soon.
"Our business is evolving more like a television station
than a Web site," SpiralFrog Chairman and founder Joe Mohen told Reuters. "So we need to have
executive and board talent that understands how to run a medium
both from the programming side and from the advertising sales
side." More board and staff announcements were promised in the coming weeks for the free ad supported download service.
