Monday’s Music 2.0 Briefing: Tour Sponsors Hit $1B, Grand Theft Adds MP3’s, SoundExchange Audits Last.fm & More
- Last week’s Music 2.0 Week In Review
- U2 has made a 12 year deal with Live Nation that stops short of a full 360.
- Interscope made a multi-million investment in music social networker Buzznet.
> Brand sponsorships of music tours and festivals is expected to top $1 billion in 2008. (BrandWeek)
> Users will be able to buy music while playing the new Grand Theft Auto 4 via a new Amazon deal. Songs will be transferable to iPods, etc. (ars)
> Buzznet is using some of its new funding to buy music social network application provider Qloud. (Mashable) Other acquisitions appear to be in the offing. The Daily Swarm has a letter from Buzznet to a music blogger offering to talk about a deal.
> A look at the South Korean music market and the branding efforts of local music powerhouse JYP. (Business Spectator)