Under a deal announced this morning, links to 7Digital will be integrated into Spotify's popular ad supported streaming music service. The partnership is designed to help Spotify reach profitability in the current difficult ad sales environment.
Beginning with the UK, France, Spain and Germany, the deal enables Spotify users to purchase 320kbps MP3 downloads from 7Digital's 6M track catalog along with a selection of FLAC downloads. Sweden, Norway and Finland will follow in a few weeks. In the future, users will be able to purchase playlists that have been created within Spotify at a discounted price. Future improvements will include closer integration including one click downloads.
The Spotify deal follows a similar 7Digital partnership with open source media player Songbird using 7digital’s API which allows integration with 7digital's catalog and commissions on sales.
Ben Drury, CEO 7digital comments, “The collaboration with Spotify is exactly what we were aiming to achieve when we opened our API to outside developers. This is the first stage of a partnership that will create a more integrated download experience for 7digital and Spotify customers. We’re already looking to build on the existing integration and, ultimately, allow users to listen and buy MP3s securely with one or two clicks.”
Daniel Ek, CEO and founder of Spotify comments, “Spotify is a great way to listen to and discover music and, through integration with 7digital.com, our users can now take their digital music with them wherever they go. We’re committed to developing the world’s largest streaming music catalogue and 7digital.com’s huge catalogue of high quality MP3 downloads makes them an ideal partner for us.”