“Free” Thinker: Alligator Record’s Bruce Iglauer
As part of a week long exploration
into the meaning and value of "free", Hypebot asked some of the music
industry's most forward thinkers the value and future of free music.
Here Bruce Iglauer, Founder & President of Alligator Records shares his experiences with "free"
"The use of free music to turn on potential customers to a new artist or songwriter has been in use for decades. We're happy to give away a free download if it will excite someone to buy other music by this artist or writer. Of course, this assumes that we have legal ownership of the master and publishing, or publisher approval. However, ultimately the creators of music deserve to be paid for their creations.