Spinal Tap Grooves With INgrooves

Digital distributor INgrooves has grabbed the global digital distribution and marketing for the JUne 16th release of  Spinal Tap’s album "Back From The Dead" and video.

The group’s reunion comes on the 25th anniversary of the cult classic film, “This is Spinal Tap.” The band has " re-imagined" their 1984 hit soundtrack and added six new songs and video commentary.  The physical packaging includes a pop-up diorama that features three 12-inch high action figures of the band members along with Stonehenge.

Check out the original Spinal Tap film trailer and bit of the new marketing plan after the jump.

The marketing plan includes:

• An iPhone application with exclusive video clips, pictures and a fan wall;
• A YouTube promotion starting June 22nd where fans compete for the best fan generated music video of the band’s hit songs;
• Spinal Tap video channels with promotional clips and never-before-seen footage;
• Custom voice tones from each band member