Music Marketing

$5 Buck Music Truck Circles LA For Charity

image from www.ilovethatsong.com I've wondered why the music industry wasn't doing more with the pop up store phenomenon like setting up a short term retail outlet just for Christmas or across the street from a big concert. One charity is using music and taking the concept further with a unique charitable effort called the "12 Stops of Christmas". Music fans who give a suggested donation of $5 to LA's City of Hope cancer center get a free album.

Fans can meet the $5 Buck Music Truck at any of the "12 Stops of Christmas" in the Los Angeles area from December 12-17, text "SONG" to 90999 to donate $5 to City of Hope, and receive a free album featured at that location. Included are albums from Janet Jackson, Nirvana, the Jackson 5, the Rolling Stones, Yusuf (aka Cat Stevens), Katharine McPhee, John Fogerty, Diana Krall, U2, Bob Marley, Morrissey, and the Carpenters.

A list of locations for the 12 Stops of Christmas:

It will be posted at ilovethatsong.com. The most up-to-date information will be available via Twitter at @5BuckMusicTruck along with updated profiles on Myspace & Facebook.

Saturday, December 12
#1 12-3 pm – Pan Pacific Park (7600 Beverly Blvd.) & The Grove
Featured Album: Bob Marley – B is for Bob

#2 5-7 pm – Nokia Theatre L.A. LIVE (W. 11th St. & S. Figueroa St.)
Featured Album: Jackson 5 – I Want You Back! Unreleased Masters

Sunday, December 13
#3 9-11 am – Hollywood Farmer's Market (Sunset Blvd. & Ivar Ave.)
Featured Album: John Fogerty – The Blue Ridge Rangers Rides Again

#4 12-2 pm – 3rd Street Promenade (4th St. & Santa Monica Blvd.)
Featured Album: Janet Jackson – Number Ones

Monday, December 14
#5 12-2 pm – Pershing Square – (W. 5th St. & S. Olive St.)
Featured Album: Morrissey – Swords & Maladjusted

#6 3-5 pm – USC (Jefferson Blvd. & Hoover St.)
Featured Album: Nirvana – Live At Reading

Tuesday, December 15
#7 12-2 pm – Glendale Americana (S. Brand Blvd. & E. Harvard St.)
Featured Album: Diana Krall – Quiet Nights

#8 3-5 pm – Old Town Pasadena (W. Colorado Blvd. & Hermosa Ave.)
Featured Album: U2 – The Unforgettable Fire

Wednesday, December 16
#9 1-3 pm – Hollywood & Highland
Featured Album: Katharine McPhee – Single "Had It All" & Poster from her upcoming album Unbroken

#10 5-7 pm – Griffith Park DWP Lights Display (L.A. Zoo Parking Lot)
Featured Album: Rolling Stones Remasters

Thursday, December 17
#11 12-2 pm – CAA Century City Buildings (S. Ave. of the Stars & Galaxy Way)
Featured Album: Carpenters – 40/40

#12 3-5 pm – City of Hope (1055 Wilshire Blvd.)
Featured Album: Yusuf (aka Cat Stevens) – Roadsinger (To Warm You Through the Night)

All participants will also be able to enter to win $1,000 to finish their holiday shopping and stuff everyone's stockings with music through the $1,000 Holiday Payday Sweepstakes. Fans unable to visit one of the "12 Stops of Christmas" may still enter to win the $1,000 prize. Visit www.ilovethatsong.com for entry details.

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