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New Profits From Lyrics?

 Sony/ATV Partners With Zazzle's ArtsProject For Lyric Inspired Merchandise Initiative

image from Can music publishers find new profits from old song lyrics? On demand merchandise provider Zazzle is partnering with Sony/ATV Music Publishing to find out. Zazzle via its ARTSPROJEKT brand will power a "Lyrical Inspirations Fan Merch" initiative which allows artists and fans to create and customize original works inspired by song titles and lyrics.

With the new deal Sony/ATV joins Disney, Hallmark and Star Wars other major entertainment brands that utilize Zazzle's on-demand custom manufacturing and marketplace to monetize libraries of content with little upfront cost cost or risk.