Publishing & Songwriting

New Profits From Lyrics?

 Sony/ATV Partners With Zazzle's ArtsProject For Lyric Inspired Merchandise Initiative

image from media.marketwire.com Can music publishers find new profits from old song lyrics? On demand
merchandise provider Zazzle is partnering with Sony/ATV Music
Publishing to find out. Zazzle via its ARTSPROJEKT brand will power a
"Lyrical Inspirations Fan Merch" initiative which allows artists and
fans to create and customize original works inspired by song titles and
lyrics.

With the new deal Sony/ATV joins Disney, Hallmark and Star Wars other
major entertainment brands that utilize Zazzle's on-demand custom
manufacturing and marketplace to monetize libraries of content with
little upfront cost cost or risk.

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