In the race to the cloud, Slacker has shown resilience and willingness to separate itself from the pack. The latest news from Slacker reveals that they have partnered with ESPN to offer sports coverage across their web radio platform. What makes the feature unique is that listeners can customize their sports stations based on several preferences including specific sports, and regions and teams, as well as, choose to add top of the hour SportsCenter updates to any station.Slacker's partnership with ESPN delivers on the true promise of personalized radio and enables listeners to customize not only the music playing, but the content that arises during breaks. No news has arrived on the status of Slacker's on-demand, cloud-based music service. In the meantime, however, it has continued to gain exclusive content that other services simply don't offer. This strategy could give them an upper hand in the long haul. One day, we may find out that 8 million curated, personalized songs with social features built in isn't enough to attract a massive audience. If that day comes, Slacker will be well-positioned to pull ahead in this ongoing race to the cloud.
