Music Marketing

Brown Paper Tickets Expands “Fair-Ticketing” Services With Full Spanish Language Support

Brown-paper-tickets The more I find out about the ticket industry, the more interested I become. But when I pursued the news of Brown Paper Tickets new Spanish-language services, I had no idea how interesting finding out more would be. Honestly, they seem like one of those rare companies whose pr statements are clearly reflected in the services they offer and that's pretty darn impressive.

When I first started finding out about Brown Paper Tickets, I had to wonder at statements like "Brown Paper Tickets Takes Next Step in Fair-Ticketing Revolution" and "Brown Paper Tickets Leads 'Ticketing for the People' Movement with Release of New Services" but, after talking to CEO Steve Butcher, I'm starting to see their point.

Brown Paper Tickets was founded by CTO and President William S. Jordan. Butcher joined up in 2002 and since then he says they've built a staff composed of "cooler and cooler people with better and better ideas." Interestingly enough, though most of them have some kind of background in events, none of them are from the ticket industry itself. Perhaps that's why they've managed to stay focused on providing excellent service while keeping ticketing fees as low as possible.

Butcher says the company has doubled or tripled its business on an annual basis without much advertising. Their primary marketing tools are their customers who spread the word based on the quality of service and such unique approaches as a "Doers" crew that support different fields without pushing ticketing services. I'm hoping to write more about that but, for now, I'd suggest checking out Billy Geoghegan's profile. He is there to help musicians.

In fact, the whole company is focused on service with a 24/7 call center for event producers and customers, free ticketing services for producers and even free consulting for producers who want help in publicizing their events. Since Brown Paper Tickets only makes money if tickets are sold, such services are simply good business, no matter how out of the ordinary they may be.

Last week, Brown Paper Tickets rolled out end-to-end Spanish language services including Spanish-speaking call center services and a Spanish language version of their site. They also currently offer French language customer service and will soon be offering a site translation in French.

Butcher explained that such developments came about due to requests from clients who have always been at the center of their development process. Such an approach is what makes it possible to grow via word of mouth.

Brown Paper Tickets offer much to consider, especially if you believe that doing what's best for the customer can be good for business as well. I'd love to see more companies succeeding with this attitude.

Hypebot contributor Clyde Smith is a freelance writer and blogger. He blogs about web business models at Flux Research and the world of dance at All World Dance. To suggest music services and related topics for review at Hypebot, please contact: clyde(at)fluxresearch(dot)com.

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