Live & Touring

45Sound Boosts Audio Quality Of Live, Fan Videos

45sound-logo45Sound is one of the more unique participants in January's midemlab music tech events. 45Sound addresses the opportunity for matching high quality audio recordings of live events with fan-made videos. Currently featuring events 45Sound has recorded, the service will have to open up the audio submission process in order to scale.

45sound Demonstration – ASIWYFA in Whelan's 2010

45Sound exploits the fact that an ok video with bad sound suddenly looks a lot better when the sound is improved.

Currently 45Sound is solving the audio quality by taping special events and inviting attendees to upload their video clips for an audio upgrade. Examples of Before & After are available and the differences can be striking.

Cathal Furey recently discussed the company at a panel at Hard Working Class Heroes 2011. The focus on being able to automatically sync sound suggests that they don't necessarily want to simply provide services for events but could be moving towards a more open platform to match band recordings to fan videos.  It will be interesting to see if they settle on a B2B or B2C direction.

Though taking a different approach to live video, Veokami's use of fan footage as alternate camera angles suggest that crowdsourcing and fan-made content are inspiring new tools and approaches.

Hypebot contributor Clyde Smith maintains his freelance writing hub at Flux Research and blogs at All World Dance and This Business of Blogging. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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