What To Expect From Today’s Spotify Announcement

Spotify is promising some major announcements at a press conference later today that most believe will be centered around apps. At Wednesday morning's Ad Age conference, our man on the ground David Chaitt (@chaitters)tells us that CEO Daniel Ek alluded to Coke being a major part of today's press conference.

Other reports confirm that Spotify is adding branded apps from AT&T and others to it's growing approved app offering.

The music streamer released one new app on Tuesday with just a tweet. Ulysses' Classical pulls contents and playlists from spotifyclassical.com and plays them within Spotify.

We'll have updates via @hypebot and in a post-press conference post.