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image from www.google.comUK based digital music company 7digital is expanding its North American operations with a number of key hires. Jon DeMond-Axelrod, formerly of eMusic, is joining as Business Development Director focusing on lifestyle brands and music media.  Matt Jwayad, formerly of Apple, Pandora and Sprint, has been named Business Development Director focusing on consumer electronics and carriers.

In addition, Kyle Pierce, formerly of IODA Distribution, is joining as Project / Account Manager. Lisa Tiver, an expert in the global music publishing sector and formerly of RightsFlow has come on board as a consultant. Anna Siegel, has relocated from London to establish the company’s New York presence.

7digital-North America will now U.S. have offices in San Francisco, Los Angeles and New York. All new US-based staff report to President of North America, Vickie Nauman who joined 7digital prior to their entry into the US in late 2009.

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