Social Media

Who Are The Most Shared Artists On Twitter? [INFOGRAPHIC]

Twitter_musicSocial music service Serendip, who we first reported to you last
month, has released research findings based on information they’ve
collected through their socially curated radio platform. The company has aggregated
data from a six month period was based on nearly 114 million music-related
tweets from about two million unique users, all in hopes of finding out who the
most shared artists on Twitter

Serendip’s findings were sourced from tweets containing
music-related links from YouTube, Vimeo, SoundCloud and more. They then
analyzed those links, pinpointed the user locations, and looked into any specific
events that may have correlated to those music shares.

Given the data, it’s clearly evident that events in pop culture have
a lot to do with how popular particular artists can become on Twitter. One example
included in the study was how Whitney Houston’s death allowed her to become the
most shared artist in the United States, but not enough to beat out
pop boy band One Direction as the most-shared music on Twitter (followed by
Adelle and Rihanna).

Also according to the study, Tuesday generally seems to be the most
popular day to share music, however when Katy Perry released “Wide Awake” and
Justin Bieber debuted “Boyfriend”, these each saw the biggest impact on music
shares despite not occurring on a Tuesday.

Check out the complete infographic below (click to enlarge):






























































































MORE: Serendip Finds Music "Soul Mates" With Socially Curated Radio

Hisham Dahud is a Senior Analyst for Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud

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  1. Conclusion: If you’re a pop act on a major label with tons of radio play, people tweet about you a lot.
    Conclusion #2: Old Media still drives New Media.

  2. I found this to be very insightful. Thank you! I’ve also been getting a lot out of drummer Brian Doherty’s website as well. He has some interesting views on music and the music industry at

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