What Topspin + Beats’ Daisy Means For Artists
Alongside yesterday's news that CEO Ian Rogers was exiting Topspin to head Daisy, a new digital music service funded by Jimmy Iovine's Beat, came a series of announcements that signal more big changes for the direct to fan leader and the artists and labels that they serve.
Beats made a substantial investment in Topspin and Rogers will still head its Board. Topspin has also done a deal to become the artist toolset for the platform. It's an extension of Topspin's GoDirect platform that already links with Artists.MTV and YouTube. "Our plan is to set the standard for how consumer music services can integrate and benefit artists," Topspin said in a statement.
"When Trent Reznor uses Topspin to release music and merch on his website, his products should appear inside the streaming services, where the millions of fans listening to his catalog of songs should have the ability to connect and hear from Trent directly when he has new music, merchandise, and tour dates."
"Topspin GoDirect will become the way the Daisy service gets photos, videos and products from artists, and both companies will work together to make sure fans see those products when they listen to songs."