Digital music service Rhapsody International has expanded its Napster brand to 14 new countries in Europe: Austria, Belgium, Denmark, Finland, France, Ireland, Italy, Luxembourg, Norway, Portugal, Spain, Sweden, Switzerland and the Netherlands. Use of the iconic and controversial Napster brand could help Rhapsody gain traction in an EU market already crowded with Spotify, Deezer, We7, Google Play and others.
Rhapsody International offers Rhapsody in the United States and Napster in Europe. For 9.95€ per month, users will have access to unlimited web and mobile streaming.
“As we expand Napster’s global footprint, we’ll continue to emphasize partnerships as the primary strategy to bring Napster to a wider audience on their favorite devices, no matter where they are,” said Jon Irwin, president, Rhapsody International.