Unlike Spotify, Rdio and most streaming music providers who attract paying customers with extensive and almost unlimited free services, Rhapsody offers only a 30 day free trial. Today, Rhapsody expanded that promotion marginally with a partnership that gives Best Buy customers a free 1 month Premier membership with the purchase of a CD.
Studies have shown an increasing correlation between music discovery through a streaming music service and music purchase. According to a recent Nielsen Music 360 report, 29% of consumers are likely to purchase new music after hearing it through a streaming service.
Last the company and it's Napster brand, announced a deal with major global telecommunications provider Telefonica that expands their reach into Latin America and Europe; and reasserts Rhapsody's place in the upper tier of digital music competitors.